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iCEM Premium

DATA LIQUIDITY

DATA LIQUIDITY

- Closed Loop Data-Driven Campaign:
Look-a-like Audience Reach, Real-Time Targeting, Data Enrichment

Synergize your 1st Party Data with 3rd Party Data

iCEM Premium iCEM Premium iCEM Premium iCEM Premium

iCEM expands my online business audience reach by theirSocial Media partners orchestration platform.

Mr. Lin - Consumer Business Director, Jianzhisu

Build your own network of data - Take advantage of collaborating 1st party data & 3rd party data

iCEM not only makes it easy to collect, visualize and act upon massive data, it also lets Enterprise store data as Private DMP, where "Online Hot Data" can be integrated with "Offline Warm Data" for actionable insight discovery. more...The data can further be enriched and activated to drive intelligent customer engagement through CRM Solution, Social CRM, Marketing Automation Tool and Media / DSP / Agency Partner Network. With ongoing Digital Advertising and CRM campaigns, your media spending not only drives you leads but further enriching your 1st Party Data and hence improving the conversion rate of your future campaigns.

Let your customers tell you what they want

Real-Time Data Interconnect & Exchange means Customer Acquisition & Requisition visibility and optimization - Enterprise uses iCEM as Unified Command Center to track all Customer Acquisition and Requisition activities. more...During the process, iCEM not only helps Enterprise optimizing their results with A.I. capabilities, but also makes the process visible with Real-Time tracking and monitoring dashboards, helping Enterprise understand how action impact results. The A/B Testing capability of iCEM further enable you to decide which channel / campaign / offer / etc. is simply the best engagement mechanism.

Maximizing campaign reach efficiency while reducing cost

iCEM helps develop your 1st Party Data on Private-DMP and aggregate values from Online Advertisement / CRM campaigns. Reach efficiency means it’s no longer the biggest budgets that win. By unifying audience ID more...through Super ID technology, iCEM helps you and your company to target the right audience at the right place at the right time; thus, maximizing campaign reach efficiency and reduce cost per reach through programmatic advertising.

At a Glance iCEM Premium

Function

Feature

From CRM to 1:1 Content Personalization to Media Tracking & Activation

Optimize your Customer Experience, Customer Life Cycle Management and at the same time extend Audience Reach to Look-a-like / Act-a-like with Paid Media

Data Onboarding

ID Sync & Data Enrichment

Activate Content Personalization

Data Interconnect with CRM Solution, Marketing Automation Tool (e.g. email, SMS)

Social Content Personalization

Fast Data Interconnect with Social CRM and KOL Network

Lead Generation

Real-Time Targeting / Retargeting with Audience Buy / SEM Agency Partners

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