RETChat RETChat

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HOW IT WORKS?

RETChat is not only powerful but also easy to implement. With a usual implementation cycle of 8 to 12 weeks, Enterprise starts to enjoythe benefit of owning their Big Data and improved Customer Engagementthrough Intelligent 1:1 Personal Marketing capability.

Below are the 3 basic implementation steps:

Click “Play” to see how RETChat works in action

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1

Collect data from all touch points
by deploying iCEM Tracking Code / Mobile SDK / API

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RETChat Data Scientist RETChat Data Scientist
RETChat Data Graphs RETChat Data Graphs
RETChat
Data Scientist
Machine
Learning

2

Customer behavior analysis & micro-segmentation
by Model Factory Data-Scientist-as-a-Service

RETChat Customer
RETChat 1:1 Marketing
Ads Ads Ads Ads
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3

Dynamic content - 1:1 Personal Marketing
by setting up iCEM rule /
behaviour scorer / event trigger /
machine learning engine

Look-alike
Look-alike
Look-alike
Look-alike
Look-alike

Behavior feedback improves 1:1 Personal Marketing
Media Activation enables look-alike and data enrichment with 3rd party data partners

RETChat in 3 Steps

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